And the insights we found are directly applicable to the decisions publishers and studios have to make about their products every day.
Today, trade and niche book publishers, new media, and movie studios of all sizes use StoryFit to identify business opportunities, strengthen development, and expand market reach for their investments. Our simple and secure insights and solutions jump-start acquisitions and marketing decisions like never before.
Our goal is to create a new universal standard of storytelling metrics. Using NLP and machine learning, we measure the elusive and ephemeral story elements to help creatives visualize and see their stories in new ways -- minimizing their risk, and maximizing a story's potential.
We work closely with publishers and studios to understand how a story gets to market, why the ones that don't make it are kept out, and how their audiences interact with the content they discover.
Our programs analyze thousands of commercially successful and unsuccessful manuscripts and screenplays, measuring scores of storytelling metrics to get to the bottom of what made them hits and misses. The result is customized technology that allows publishers and studios to use Natural Language Processing, Machine Learning, and Artificial Intelligence to support informed decision-making.