Character Research for the New Age of Storytelling: Using Data and Media Psychology to Make Meaningful Stories

On Demand - Free Webinar

Characters make or break a story and their interactions should move the plot forward.  In this webinar, we will look at the latest character research and discuss how it supports a new narrative model that many of the top streaming and premium blockbusters have in common. 

Top media experts, Matthew Grizzard, Ph.D., The Ohio State University, and Robert Lewis, Ph.D., StoryFit Media Psychologist will present their groundbreaking research on character likeability and character interactions. Jeff Gomez, CEO and transmedia producer, at Starlight Runner, will share his experience working with major Hollywood studios on the Collective Journey and how data-informed insights can help to create more meaningful content.

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During this 1- hour webinar you’ll learn:

  • The factors that influence the likability of characters, and why looking at them as interrelated rather than individually matters. 
  • How complexity in character social networks correlates with box office and viewership success, especially as it relates to the most popular streaming category Drama.
  • Why global audiences are rejecting some classic storytelling elements, and what new character dynamics are being embraced.
  • How studios are backing up their instinct with data to inform their decision making.