Watch our video and learn more about our SXSW Webinar -Screen time for 1.9 B Kids: What’s the Future?

We're bringing a little SXSW inspo directly to you!
As Austinites, SXSW has always been a great source of local pride. We love the creativity, energy, and inspiration that the festival brings to our hometown. For our SXSW panel, we researched the factors that shape kids’ TV and movie choices and whether you can measure the “formula” of that content -- and the data was too compelling not to share!  We decided it would be fun and informative to reimagine the panel as a webinar.  

Monica Landers is teaming up with with media giants, Halle Stanford (President of Television, The Jim Henson Company) and David Kleeman (SVP Global Trends, Dubit) for our SXSW 2020 panel, Screen Time for 1.9B Kids: What’s the Future? 

They will weigh in on the Paradox of Choice; There’s more children’s media than ever, but kids struggle to find new content or choose among media that often follow generic formulas. More control and choice doesn’t increase satisfaction.

What you will learn:

- How do kids search for new favorites in a crowded market?

- When TV and movies look so alike, are we serving diverse kids’ needs?

- How can we make content that resonates with today’s kids?

- And, how can we help kids discover them?

Machine learning can rapidly measure, compare and contrast 100,000+ movie and TV script features. AI provides fascinating insights that can help us understand trends in attitude, characterization and representation in children’s programming, and how these traits can make content more discoverable.

For a quick tease, watch our video below, and learn more about this fascinating panel. We hope to see you soon!



Filed Under: representation, SXSW film