The StoryFit Blog

Do You Have to be a Data Scientist to Use Artificial Intelligence?

Demystifying the complexity of Artificial Intelligence Publishers and studio executives are faced with using new technologies in their day-to-day business and creative decisions to keep pace with emerging markets, trends, and audience behavior. In recent years, the fastest growing technology of them all has been Artificial Intelligence. A simple definition of AI is “intelligence exhibited

Filed Under: Movies and Television, Publishing, Artificial Intelligence for Business, Business Intelligence, data science, machine learning, marketing intelligence, netflix

New AI ‘Emma Identity’ Detects Distinct Writing Styles

Earlier this year a new AI application was released to the public that is able to read text and define an author’s style. Called Emma Identity, the software combines natural language processing (NLP) and machine learning with the techniques of stylometry (the study of linguistic style). Given enough information—in this case, at least 5,000 words—Emma

Filed Under: emma identity, writing analysis, data analytics, Google brain, natural language processing, Technology & Culture

Why AI is the lightbulb moment for publishers

By now everyone acknowledges the power of Big Data to inform decisions and help match consumers with products.  But only in recent years could the publishing industry access reliable, competitive sales figures to estimate a new title’s possibilities. Although many industries broadly employ data analytic tools, publishing’s use of data has mostly restricted itself to

Filed Under: discoverability, Market Intelligence, Profit, Publishing, Target Audience, Business Intelligence, data ananlytics

The changing attitude towards AI in the workplace

StoryFit was recently covered in a Wired story about the rise of the AI-reinforced workplace. StoryFit CEO Monica Landers spoke with the tech outlet on the topic as it relates to the publishing and entertainment industries, adding another layer of depth to a conversation that’s been brewing at a steady pace. Over the past few

Filed Under: Movies and Television, Publishing, wired, Artificial Intelligence for Business

How search terms affect how well–or poorly–your book sells

How the right keywords increase the discoverability and sales of your book The two main ways an audience finds a new book to read are through recommendations and keyword searches. Recommendations range from casual suggestions from friends and families all the way to sophisticated recommendation engines found on websites. These engines (software programs) generate similar

Filed Under: book sales, discoverability, Publishing, keywords, metadata

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