The StoryFit Blog

David O'Brien

Recent Posts

Do You Have to be a Data Scientist to Use Artificial Intelligence?

Demystifying the complexity of Artificial Intelligence Publishers and studio executives are faced with using new technologies in their day-to-day business and creative decisions to keep pace with emerging markets, trends, and audience behavior. In recent years, the fastest growing technology of them all has been Artificial Intelligence. A simple definition of AI is “intelligence exhibited

Filed Under: Movies and Television, Publishing, Artificial Intelligence for Business, Business Intelligence, data science, machine learning, marketing intelligence, netflix

New AI ‘Emma Identity’ Detects Distinct Writing Styles

Earlier this year a new AI application was released to the public that is able to read text and define an author’s style. Called Emma Identity, the software combines natural language processing (NLP) and machine learning with the techniques of stylometry (the study of linguistic style). Given enough information—in this case, at least 5,000 words—Emma

Filed Under: emma identity, writing analysis, data analytics, Google brain, natural language processing, Technology & Culture

How search terms affect how well–or poorly–your book sells

How the right keywords increase the discoverability and sales of your book The two main ways an audience finds a new book to read are through recommendations and keyword searches. Recommendations range from casual suggestions from friends and families all the way to sophisticated recommendation engines found on websites. These engines (software programs) generate similar

Filed Under: book sales, discoverability, Publishing, keywords, metadata

Movies May Start Watching You

Tracking Audiences in Real Time May Change What you See on the Screen – In Real Time. In the past few weeks, details of Disney’s recent turn to AI for audience tracking have begun to surface.  Disney is now using AI to actually capture and analyze moviegoers’ facial expressions as they watch a film. The

Filed Under: audience analysis, disney, Movies and Television, facial recognition

How AI Can Select Better Titles for Novels

How artificial intelligence selects book titles readers are more likely to purchase Have you read Trimalchio in West Egg? Probably. But you know it better by its published name, The Great Gatsby. Did the new title make it a better book? No, but Scribners, the publisher of the 1905 F. Scott Fitzgerald novel, decided their

Filed Under: predictive analytics, book titles, consumer trends, narrative analysis, natural language processing, Publishing